Datalogix

company

About

Datalogix uses digital media and offline purchasing data to provide analytics and meaningful insights to marketers.

  • 501 - 1000

Details

Last Funding Type
Series B
Last Funding Money Raised
$25M
Industries
Advertising,Analytics,Digital Media,Predictive Analytics
Founded date
Jan 1, 2002
Number Of Employee
501 - 1000
Operating Status
Active

Datalogix® is the industry-recognized leader at connecting digital media and offline purchasing data. We help more than half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompasses over $1 trillion in consumer spending and powers campaigns for more than 75% of online media companies. DLX ROI® is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in New York City, San Francisco, Boston, Chicago, Detroit, and London.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
2
$40M
Datalogix has raised a total of $40M in funding over 2 rounds. Their latest funding was raised on Apr 25, 2013 from a Series B round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Apr 25, 2013 Series B $25M 1 Detail
Oct 16, 2009 Series A $15M 1 General Catalyst Detail

Investments

Number of Investments
Number of Lead Investments
1
0
Datalogix has made 1 investments. Their most recent investment was on Mar 26, 2015, when Hello Heart raised $1.50M.
Date Company Name
Round Money Raised Industry Lead Investor
Mar 26, 2015 Hello Heart
Series Unknown $1.50M Fitness

Investors

Number of Lead Investors
Number of Investors
1
1
Datalogix is funded by 1 investors. General Catalyst are the most recent investors.
Investor Name Lead Investor Funding Round
General Catalyst Series B