Formation

company

About

Formation distills customer data into uniquely tailored experiences; we orchestrate physical & digital exchanges into one seamless journey.

  • 51 - 100

Details

Last Funding Type
Series A
Last Funding Money Raised
$30M
Industries
Business Intelligence,Communications Infrastructure,Personalization
Founded date
Jan 1, 2015
Number Of Employee
51 - 100
Operating Status
Active

Formation distills complex customer data into uniquely tailored experiences; we orchestrate physical and digital exchanges into one seamless journey. Our business is building lasting, trusted relationships between people and brands—and making it look easy.

We’re already reaching millions of people a day, and we’re just getting started. Backed by corporate venture capital and led by a world-class team, we have the relationships, passion, and resources to apply cutting edge technology at unprecedented scale.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
1
$30M
Formation has raised a total of $30M in funding over 2 rounds. Their latest funding was raised on Jul 25, 2016 from a Series A round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jul 25, 2016 Series A $30M 1 Detail

Investors

Number of Lead Investors
Number of Investors
1
Formation is funded by 1 investors. Starbucks are the most recent investors.
Investor Name Lead Investor Funding Round
Starbucks Series A