Details

Last Funding Type

Debt Financing

Last Funding Money Raised

$41M

Industries

Advertising,Advertising Platforms,Analytics,Apps,Big Data,Developer APIs,Developer Tools,Guides,Mobile Advertising,Private Social Networking

Founded date

Mar 1, 2009

Number Of Employee

251 - 500

Operating Status

Active

Legal Name

Foursquare Labs, Inc.

Also Known As

Foursquare City Guide

Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.

As a location intelligence company, Foursquare is comprised of two well-known consumer apps, Foursquare and Swarm, as well as thriving media and enterprise products. The platform leverages a deep understanding of location intelligence to unlock valuable insights about customers, enabling brands to understand and connect to targeted audiences as well as to measure foot traffic and advertising success. Its toolkit includes Foursquare Analytics; Placed powered by Foursquare; Pinpoint audiences; and Pilgrim SDK and Places API. Together, these products empower brands to analyze trends; measure foot traffic lift via multi-touch attribution; optimize advertising campaigns across hundreds of audiences; and drive deeper engagement via Foursquare’s industry-leading developer tools.

Co-founders Dennis Crowley and Naveen Selvadurai established the company in New York, New York in 2009.

Foursquare has acquired 3 organizations. Their most recent acquisition was Placed on May 31, 2019. They acquired Placed for 0.

Date Company Name	Industry	Acquisition Type	Price
May 31, 2019 Placed	Ad Network	acquisition	—	Detail
Apr 6, 2020 Factual	Advertising	merge	—	Detail
May 20, 2021 Unfolded	Analytics	acquisition	—	Detail