Infillion

company

About

TrueX is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy.

  • 51 - 100

Details

Last Funding Type
Series C
Last Funding Money Raised
$11.65M
Industries
Advertising,Marketing,Social Media Marketing
Founded date
Jan 1, 2008
Number Of Employee
51 - 100
Operating Status
Active

true[x] is a next-gen digital ad-tech company that powers engagement advertising for some of the world's top brands. In today's online landscape where consumer attention is hard to capture, true[x]'s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, true[x] enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports.

true[x] combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results such as five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics such as consideration and purchase intent.

true[x] is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, Calif. with offices in New York, Chicago, Atlanta and London.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
5
$49.85M
Infillion has raised a total of $49.85M in funding over 2 rounds. Their latest funding was raised on May 21, 2014 from a Series D round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
May 21, 2014 Series D $6M 2 Detail
Mar 22, 2011 Series D $20M 2 Norwest Venture Partners Detail
May 10, 2010 Series C $11.65M 2 Detail
Jan 11, 2009 Series B $8M 1 Detail
Dec 1, 2007 Series A $4.20M 1 Redpoint Detail

Investors

Number of Lead Investors
Number of Investors
2
2
Infillion is funded by 2 investors. Norwest Venture Partners and Redpoint are the most recent investors.
Investor Name Lead Investor Funding Round
Norwest Venture Partners Series D
Redpoint Series D