NowFloats

company

Details

Last Funding Type
Debt Financing
Last Funding Money Raised
₹100M
Industries
E-Commerce,Location Based Services,Mobile Apps,Real Time
Founded date
Jan 1, 2012
Number Of Employee
501 - 1000
Operating Status
Active
Legal Name
Nowfloats Technologies Pvt. Ltd

NowFloats enables Small and Medium Businesses (SME) to get an online presence by simply using SMS. This website can also be updated by sending regular SMS and this message can be delivered to the loyal customers of that business. Additionally the NowFloats algorithm ensures highest discoverability through intelligent Search Engine Optimization (SEO).

There are 47M Small & Medium Businesses in India, while there are only 700K registered websites. It is also estimated that almost 9.6M Indian businesses need some sort of online identity. With 900M+ mobile phones and SMS being the pervasive technology, NowFloats believes that getting business online thru SMS (or Apps) is a scalable and sustainable business.

NowFloats is co-founded by ex-Microsoft and ex-Saatchi & Saatchi team and has almost 2000 customers within 5 months of the product launch.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
7
₹497.50M $10M
NowFloats has raised a total of ₹497.50M $10M in funding over 2 rounds. Their latest funding was raised on Mar 8, 2019 from a Debt Financing round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Mar 8, 2019 Debt Financing ₹253.90M 4 Iron Pillar Detail
Mar 22, 2018 Debt Financing ₹100M 1 BlackSoil Detail
Mar 22, 2018 Series C ₹143.60M 3 Detail
Jan 24, 2017 Series B $10M 4 IIFL Finance
Iron Pillar
Detail
Jan 2, 2015 Series A 4 Omidyar Network Detail

Investments

Number of Investments
Number of Lead Investments
13
0
NowFloats has made 13 investments. Their most recent investment was on Apr 28, 2020, when Aesthetic raised $3.10M.
Date Company Name
Round Money Raised Industry Lead Investor
Apr 28, 2020 Aesthetic
Seed $3.10M Blockchain
Oct 1, 2018 Fazz
Series A $21M Banking
May 10, 2018 OpenSea
Seed $2M Bitcoin
Apr 30, 2018 Biobot Analytics
Seed $2.50M Analytics
Apr 30, 2018 Substack
Seed $2M Content Creators

Investors

Number of Lead Investors
Number of Investors
5
12
NowFloats is funded by 12 investors. Iron Pillar and BlackSoil are the most recent investors.
Investor Name Lead Investor Funding Round
Iron Pillar Yes Debt Financing
BlackSoil Yes Debt Financing
IIFL Finance Debt Financing
On Mauritius Debt Financing
Wenlyn Global Group Debt Financing
Omidyar Network Series C
Blume Ventures Series B
Artha India Ventures Series A
Microsoft Accelerator Series A
Hyderabad Angels Pre-seed

Employee Profiles

Number of Employee Profiles
5
NowFloats has 5 current employee profiles, including Executive Jasminder Gulati
Executive
Executive
Executive
Executive

Acquisition

NowFloats has acquired 1 organizations. Their most recent acquisition was Lookup on Jul 19, 2016. They acquired Lookup for 0.

Date Company Name
Industry Acquisition Type Price
Jul 19, 2016 Lookup
Apps acquisition Detail