Details

Last Funding Type

Grant

Last Funding Money Raised

$150K

Industries

Advertising,Software

Founded date

Jan 1, 2012

Number Of Employee

1 - 10

Operating Status

Active

We bring economic efficiency and ease to the process of advertising campaign creation, selling, pricing, inventory allocation, and scheduling for TV (linear and digital), streaming, Internet display, game, mobile, and cross-media advertising. We are a systems and technology provider for sellers of advertising. Our systems run in the cloud but can also run on-prem.

Our products truly optimize the selling of advertising campaigns and/or allocation of inventory to campaigns. Based on ground-breaking advances in optimization, they are the only products that can do this in a scalable way, taking into account unlimited targeting, unprecedented campaign controls and guarantees, and the entire planning horizon.

Optimized Markets, Inc. is a spinout from Carnegie Mellon University's Electronic Marketplaces Laboratory. It is based on $16M of R&D into optimization technology and market design for advertising sales and advertising inventory allocation. Our Founder and CEO is Dr. Tuomas Sandholm, an esteemed professor and serial entrepreneur. In the previous startup that he founded, he fielded 800 optimization-powered markets for sourcing, with a trading volume of $60 billion and savings to customers of over $6 billion.