Details

Last Funding Type

Series F

Last Funding Money Raised

$40M

Industries

Enterprise Software,Hardware,Video,Video Streaming

Founded date

Sep 1, 2001

Number Of Employee

51 - 100

Operating Status

Active

Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to [YouTube](/organization/youtube), AOL Video, [MySpace](/organization/myspace) and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on [Amazon.com](/organization/amazon) since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current ("Ultra") model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).

Pure Digital Technologies was acquired in 2009 by [Cisco](/organization/cisco), and in April 2011 Cisco [announced](http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=775104) it was shutting down the Flip line.