Ritual

company

About

Ritual is a health technology company that is re-inventing consumer products.

Details

Last Funding Type
Series B
Last Funding Money Raised
$25M
Industries
Consumer Goods,Dietary Supplements,Health Care,Medical,Personal Health,Subscription Service,Wellness
Founded date
Jun 1, 2015
Number Of Employee
51 - 100
Operating Status
Active
Legal Name
Natals Inc.

Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place.

We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual.

We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
4
$40.50M
Ritual has raised a total of $40.50M in funding over 2 rounds. Their latest funding was raised on Feb 5, 2019 from a Series B round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Feb 5, 2019 Series B $25M 3 Norwest Venture Partners Detail
Aug 1, 2017 Series A $10.50M 4 Founders Fund Detail
Oct 19, 2016 Seed $3.50M 6 Forerunner Ventures Detail
Jun 1, 2015 Seed $1.50M 9 Detail

Investors

Number of Lead Investors
Number of Investors
3
14
Ritual is funded by 14 investors. Norwest Venture Partners and Forerunner Ventures are the most recent investors.
Investor Name Lead Investor Funding Round
Norwest Venture Partners Yes Series B
Forerunner Ventures Series B
Founders Fund Series B
Upfront Ventures Series A
memBrain Seed
New Enterprise Associates Seed
Rivet Ventures Seed
Alex Bard Seed
David Golden Seed
Jay Faires Seed

Employee Profiles

Number of Employee Profiles
8
Ritual has 8 current employee profiles, including Board member Kirsten Green
Board member
Board member
Advisor