Swoon Editions is a design-led furniture brand.
Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), Swoon Editions are on a mission to be a global online furniture & homewares brand; making homes remarkable through distinctive design, beautiful craft and fair prices.They launch new designs daily to give their growing community of ‘Insiders’ (email subscribers) a reason to engage and shop with us. Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, they test demand very quickly and then scale production on only the most popular pieces.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
May 31, 2017 | Series B | £15M | 1 | Octopus Ventures | — | Detail |
Jul 21, 2014 | Series A | £4M | 1 | Octopus Ventures | — | Detail |
Oct 7, 2013 | Seed | £1.20M | 1 | — | — | Detail |
May 28, 2013 | Seed | — | 1 | — | — | Detail |
Investor Name | Lead Investor | Funding Round |
---|---|---|
Octopus Ventures | Yes | Series B |