Details

Last Funding Type

Seed

Last Funding Money Raised

$2.50M

Industries

Advertising Platforms,Analytics,Business Intelligence,Events,Marketing Automation,Ticketing

Founded date

Jan 1, 2011

Number Of Employee

1 - 10

Operating Status

Active

The Ticket Fairy is a marketing and analytics solution that helps events to get more, relevant attendees and secure their ticket income in advance.
Running events is a huge risk. Costs can be massive (in the millions of dollars) and multiple factors affect attendance - even something as simple as rain can result in a 25% drop in on-the-door sales.

They are used by large events to:
- Increase revenue (typically by 10-25%)
- Lower marketing costs
- Increase social reach, to the right people
- Manage and optimise advertising campaigns across multiple channels, including automating audience targeting
- Reduce ticket resale fraud/scalping
- Automate day-to-day business admin
- Gain insights into customer demographics & brand engagement via social profile analytics
- Plan future events via data-driven decision making, increasing event relevancy