Undercurrent provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands.
Undercurrent is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were born digital. We develop strategies for deeper and more lasting relationships in the digital space, explore new measurement models for these emerging environments, and imagine the future of digital and mobile communication.