AnyRoad is a platform for the Experience Economy that helps enterprises create brand loyalty and change consumer behavior.
AnyRoad is an experience relationship management (ERM) platform that enables global brands to properly measure, scale, and implement their experiential marketing campaigns. It helps companies create brand loyalty, change consumer behavior, and better understand their brand associations. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue. AnyRoad’s clients include companies like Budweiser, Honda, Michaels, and Tabasco.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
Feb 24, 2022 | Series B | $47M | 1 | — | — | Detail |
Investor Name | Lead Investor | Funding Round |
---|---|---|
Kaiser Permanente | — | Series B |