Details

Last Funding Type

Pre-seed

Last Funding Money Raised

£268.45K

Industries

Consumer,Consumer Goods,E-Commerce,E-Commerce Platforms,Marketplace,Retail,Retail Technology,Sustainability

Founded date

Apr 19, 2021

Number Of Employee

1 - 10

Operating Status

Active

Legal Name

Shop Greenr Ltd

Also Known As

Shop Greenr,Canopey.com

Canopey.com is the home for buying better. We’re on a mission to make shopping sustainably easier for everyone, so they can buy without worrying about their impact on the planet and people.

We remove the barriers for consumers to adopt a sustainable lifestyle by brigning compliance & trust, education & shopping, and data & gamification into one platform.

Our product categories include beauty and skincare, clothing, food & drink, homeware, cleaning products and more. Sustainability values include vegan, plastic-free, biodegradable, recycled materials and more.

We tackle three key areas: accessibility, transparency and relatability:

1. We bring vetted sustainable products together under one roof, saving customers time and energy researching. Our guides and simple swaps help them reduce their footprint in quick and easy ways.

2. Our Canopey Calculator gives customers stats showing the carbon emissions, water and plastic they save by shopping sustainably, compared to the mainstream alternatives. This allows them to track their impact over time.

3. We’re a sustainable brand for a mainstream audience. We’re setting out to appeal to more than just the ‘eco warrior’, building an accessible and fun brand that connects with a wider audience which is growing each year.

We picked Canopey as a name because it’s all about bringing everything under one roof. From plastic-free toiletries, to cruelty-free skincare, organic food & drink and much more.
It’s also about providing an inclusive home for everyone – from the eco-warriors and the refillers, all the way to those who are just starting to think about what they buy.