Details

Last Funding Type

Series Unknown

Last Funding Money Raised

$6.85M

Industries

Consumer Goods,E-Commerce,Food and Beverage,Wine And Spirits,Winery

Founded date

Jan 1, 2015

Number Of Employee

51 - 100

Operating Status

Active

Legal Name

Firstleaf

Also Known As

Penrose Hill

Firstleaf is America's most personalized wine company that uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their tastes. The company, which was founded by Philip James, a wine industry veteran and Oxford-educated chemist, offers a subscription service that unites the art and science of wine.

Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified concierge team, to build a unique Wine Profile for each member and curate each shipment individually. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Its team of winemakers sample over 10,000 wines each year across 5 continents and 12 countries to select only the finest bottles. With more than 700,000 12-bottle cases sold last year, Firstleaf is the #1 trusted wine brand in consumer rankings. Nearly one million people have tried Firstleaf since the brand's inception.

Its wines have won over 2,800 awards, including over 300 90+ point scores, and 92% of its wines are award-winning. This year, Firstleaf was named one of Fast Company's World's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's 50 Largest Wineries. This came on the heels of being named Wine Company of the Year in Winemaker Challenge International's 2021 wine competition, one of the only U.S. wine competitions judged exclusively by professional winemakers.