Interior Define

company

About

Interior Define is a digitally-native furniture brand, offering the most elevated and customized experience in the middle market.

Details

Last Funding Type
Debt Financing
Last Funding Money Raised
$30M
Industries
E-Commerce,Furniture,Interior Design
Founded date
Jan 1, 2013
Number Of Employee
101 - 250
Operating Status
Active
Legal Name
Interior Define Inc.

Interior Define (ID) is a pioneering digitally-native and vertically-integrated furniture brand, offering the most compelling and in-depth custom furniture experience in the middle of the market.

ID makes customization easy: sofas may be tailored by size, fabric, configuration, leg style, and sit, providing an experience akin to high-end custom brands. Since every sofa (and now beds and dining) is made to order, inventory overhead is all but eliminated, allowing the brand to sell at accessible, middle market prices. This creates a unique customer experience further highlighted by complimentary white glove delivery, a standard 365-day return policy, and high-touch shopping process. Online, customers can view all pieces and custom options in 360 degrees, and order free fabric swatches to explore the product in home. Customers can also use ID's augmented reality (AR) app to view furniture and fabrics in their homes. Though a digitally-native brand, at ID's Guideshop locations, guests can experience firsthand the unique sit and style of each sofa and receive one-on-one consultations with expert team members.

ID Guideshop locations can be visited in New York (Soho), Chicago (Lincoln Park), San Francisco (Hayes Valley), Los Angeles (Fairfax, La Brea), Boston (Back Bay), and Austin (Domaine Northside).

Funding Rounds

Number of Funding Rounds
Total Funding Amount
10
$57.16M
Interior Define has raised a total of $57.16M in funding over 2 rounds. Their latest funding was raised on Jan 12, 2022 from a Debt Financing round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jan 12, 2022 Debt Financing $30M 1 Horizon Technology Finance Detail
Feb 1, 2021 Series D 2 Detail
Mar 14, 2019 Convertable Note 1 Detail
Mar 8, 2018 Series B $15M 5 Fifth Wall
Pritzker Group Venture Capital
Detail
May 9, 2017 Series A $8M 4 Breakout Capital Detail

Investors

Number of Lead Investors
Number of Investors
5
15
Interior Define is funded by 15 investors. Horizon Technology Finance and Fifth Wall are the most recent investors.
Investor Name Lead Investor Funding Round
Horizon Technology Finance Yes Debt Financing
Fifth Wall Yes Series B
Pritzker Group Venture Capital Yes Series B
Great Oaks Venture Capital Yes Seed
50 South Capital Series D
Chaifetz Group Series D
Peterson Ventures Convertable Note
Breakout Capital Series B
Listen Series B
Bridge Investments Series A

Employee Profiles

Number of Employee Profiles
9
Interior Define has 9 current employee profiles, including Board member Andy Dunn
Board member
Board member
Board member
Executive
Board member