Details

Industries

Analytics,Data Visualization,Health Care,Internet,Location Based Services

Founded date

Jan 1, 2013

Number Of Employee

11 - 50

Operating Status

Active

Iodine mines clinical data to help consumers make better decisions about drugs. They crunch open government datasets (FDA, CMS, VA) to create targeted, actionable tools that drive better decisions, better adherence, and better outcomes.

Iodine addresses a massive need among Internet users: 23% are searching for drug information, and half of these are unsatisfied by what they find. Market incumbents WebMD (150M page views/month) and Drugs.com (50M page views/month) are designed to *not* serve user needs - they're designed to serve ad inventory aniodined hide the info users seek.