GameStop, a popular video game and consumer merchandise retailer, has partnered with Illuvium, a developer of Ethereum blockchain games, to introduce a collection of 20,000 non-fungible tokens (NFTs) called "Illuvitars" on its NFT marketplace.

The Illuvitars NFTs are described as lively and artistic collectibles, each representing a unique avatar known as an "Illuvial" with its characteristic expression. The launch of the Illuvitars NFT collection could revive GameStop's NFT marketplace, which has experienced a decline in daily fee revenue due to the bearish cryptocurrency market.

NFT holders will also have privileged early access to Illuvium's creature collector games, such as Illuvium Overworld and Illuvium Arena, providing them exclusive gaming experiences and perks.