MarketTools

company

About

MetrixLab provides consumer insights that drive smarter business decisions.

  • 251 - 500

Details

Last Funding Type
Series D
Last Funding Money Raised
$60M
Industries
Enterprise Software,Market Research
Founded date
Jan 1, 1997
Number Of Employee
251 - 500
Operating Status
Active

MarketTools, Inc. was acquired by MetrixLab BV. MarketTools, Inc. designs, develops, and offers online marketing research software and services. The company offers market research software suite, including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect the results, analyze the data, and share findings with their colleagues; Panel Manager, a panel management software to create an online market research panel; and Community Manager, a market research online community. It also provides brand, media, and advertising research solutions, including advertisement creative test, interactive and advertisement campaign evaluation, cross media optimization, brand and campaign tracking, brand health monitoring, and advertisement concept creation; innovation and shopper research, such as market exploration, innovation, and in-store activation; eBusiness performance research in the areas of Website performance monitor, in/out lab usability test, in home usability test, usability expert review, Website competitor benchmark, focus group panel, Website concept test, and interactive campaign evaluation; and customer experience management solutions. It serves banks, insurance companies, consumer goods companies, and many others in the United States and internationally.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
1
$60M
MarketTools has raised a total of $60M in funding over 2 rounds. Their latest funding was raised on Jan 1, 2007 from a Series D round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jan 1, 2007 Series D $60M 1 Detail

Investors

Number of Lead Investors
Number of Investors
1
MarketTools is funded by 1 investors. Procter & Gamble Company are the most recent investors.
Investor Name Lead Investor Funding Round
Procter & Gamble Company Series D