Firefly

company

About

Firefly is a mobility based advertising and data platform that allows rideshare drivers to make money through digital advertising.

Details

Last Funding Type
Seed
Industries
Advertising Platforms,Information Technology,Smart Cities
Founded date
Jan 1, 2017
Number Of Employee
101 - 250
Operating Status
Active
Legal Name
Firefly Systems Inc.
Also Known As
FireflyOn,Ozzy,Firefly Systems

Firefly is building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Firefly's unique location-based, “situationally aware” software and 1st party data enable the most granular, audience-based targeting of any away from home medium on any screen type. Through the digital signages installed atop hundreds of taxis, Firefly is sending targeted ads via 4G and 4G LTE cellular transmission.

Firefly was founded in 2017 and is based in San Francisco, California.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
9
$53.50M
Firefly has raised a total of $53.50M in funding over 2 rounds. Their latest funding was raised on Jul 26, 2021 from a Series B round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jul 26, 2021 Series B 3 Detail
Apr 1, 2021 Series B 5 Detail
Feb 11, 2021 Pre-seed 1 Detail
Apr 5, 2020 Series A 4 Detail
May 30, 2019 Series A $30M 12 GV
NFX
Detail

Investments

Number of Investments
Number of Lead Investments
5
0
Firefly has made 5 investments. Their most recent investment was on Mar 15, 2022, when Hex Trust raised $61M.
Date Company Name
Round Money Raised Industry Lead Investor
Mar 15, 2022 Hex Trust
Series B $61M Banking
Feb 7, 2022 Polygon
Series Unknown $450M Blockchain
Feb 4, 2022 Aave
Secondary Market Blockchain
May 29, 2021 Circle
Series Unknown $440M Banking
Apr 26, 2019 MakerDAO
Secondary Market $25M Big Data

Investors

Number of Lead Investors
Number of Investors
4
32
Firefly is funded by 32 investors. GV and NFX are the most recent investors.
Investor Name Lead Investor Funding Round
GV Yes Series A
NFX Yes Series A
10X Capital Series B
Pentas Ventures Series B
Sahin Boydas Series B
Bora Koçyiğit Series B
Caruso Ventures Series B
Dolik Ventures Series B
Sina Afra Series B
Bossanova Investimentos Pre-seed

Employee Profiles

Number of Employee Profiles
12
Firefly has 12 current employee profiles, including Executive Kaan Gunay
Executive
Board member
Employee
Advisor

Acquisition

Firefly has acquired 4 organizations. Their most recent acquisition was Mavericks Consulting on Mar 6, 2020. They acquired Mavericks Consulting for 0.

Date Company Name
Industry Acquisition Type Price
Consulting acquisition Detail
Aug 25, 2020 Strong Outdoor
Advertising acquisition Detail
Jun 23, 2021 Curb Taxi Media
Advertising acquisition Detail
Jul 14, 2022 Ubiquitous
Advertising acquisition Detail