Funnel

company

About

Funnel designs and develops software/platforms that help marketers automate their data collection for reporting and analysis.

Details

Last Funding Type
Series B
Last Funding Money Raised
$47M
Industries
Advertising,Analytics,Big Data,Marketing,SaaS,Software
Founded date
Jan 1, 2014
Number Of Employee
251 - 500
Operating Status
Active
Legal Name
Funnel Operations AB
Also Known As
Funnel Operations

Funnel is here to put an end to manual data collection. Funnel integrates with all marketing and advertising platforms and allows you to feed your data anywhere you want it. Out-of-the-box integrations with 400+ data sources.

With Funnel, you will have the freedom to feed your data into any tool you like. Automatically feed data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool.

Funnel caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Fredrik Skantze and Per Made founded it in 2014. Offices in Stockholm (HQ) and Boston.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
5
$68M €57.10M
Funnel has raised a total of $68M €57.10M in funding over 2 rounds. Their latest funding was raised on Oct 12, 2021 from a Series C round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Oct 12, 2021 Series C €57.10M 7 Fourth Swedish National Pension Fund
Stena Sessan
Detail
Jan 17, 2020 Series B $47M 7 Eight Roads Ventures Detail
Feb 25, 2019 Series Unknown $8M 4 Oxx Detail
Sep 19, 2017 Series A $10M 3 Balderton Capital Detail
Jun 12, 2013 Seed $3M 1 Detail

Investors

Number of Lead Investors
Number of Investors
5
9
Funnel is funded by 9 investors. Fourth Swedish National Pension Fund and Stena Sessan are the most recent investors.
Investor Name Lead Investor Funding Round
Fourth Swedish National Pension Fund Yes Series C
Stena Sessan Yes Series C
Balderton Capital Series C
Eight Roads Ventures Series C
F-Prime Capital Series C
Industrifonden Series C
Oxx Series C
Kreos Capital Series B
Zobito Series B

Employee Profiles

Number of Employee Profiles
6
Funnel has 6 current employee profiles, including Board member Suranga Chandratillake
Board member
Executive
Board member
Board member
Executive