Alan is the Co-Founder and Co-CEO of Herolens, a MarTech platform that enables big brands and agencies to take their marketing and online communication strategies to the next level by the use of technology, engineering and algorithms. Herolens is nowadays working with some of the largest advertisers in LATAM and US. Herolens has been acquired by Innovid in late 2019.Alan is currently a Board Member at EO (Entrepreneurs' Organization), a global non-profit organization with +12.000 active members, whose stated mission is to "Engage leading entrepreneurs to learn and grow”.He has been named one of the “30 Forbes Most Promising Entrepreneurs” in 2019 by Forbes Magazine for his significant impact on the industry of his ideas, innovations and disruptive way of doing business.Alan has been an active speaker in events like IAB Now, WebCongress and A4 Latam sharing his experience on how to grow a technology company in the advertising industry.In late 2017 he has been selected by the US Department of State as one of the most impactful entrepreneurs among more than 4000 young professionals from LATAM under the YLAI program (Young Leaders of the Americas Initiative).During his university days he launched “Club Trama”, a student-run business club dedicated to in-campus education for students on a variety of career paths (entrepreneurship, consulting and finance). The objective of the Club is to enhance knowledge on the specific areas as well as improving networking both between students and with professionals. Today, 6 years later, it's still alive and growing.Alan has a Master Degree in Computer Science & Software Engineering by the Buenos Aires’ Institute of Technology (ITBA).