Cheryl Goh is the Global Vice President of Marketing for MyTeksi (known as GrabTaxi regionally), a regional taxi booking app that aims to solve the social dilemma faced by taxi commuters through a smartphone application that matchs drivers with passengers. Cheryl has spent a decade in the digital space, mostly in technology companies such as MOL Global, Friendster and now GrabTaxi. She has a profound understanding of digital audiences and enjoys building businesses around them. She’s an avid underwater photographer and considers herself a true Gen Y’er.Cheryl is also a mentor for the McKinsey Youth Leadership Academy.