Overview

Gender

female

Chrysa Karamanidi joined Upstream in 2009 and soon progressed to leadership roles heading the company’s Performance Marketing, Digital Marketing and Latin America Operations divisions. In 2018 Chrysa was tasked with the development, growth and introduction to market of Upstream’s omnichannel vision, One-D, a marketing platform for accelerating digital services adoption, post-paid base growth, ARPU increase and churn reduction for mobile operators. As of beginning of 2020 Chrysa is Upstream’s Chief Innovation Officer aligning R&D and product portfolio development and roadmap with business strategy and growth targets. She holds a bachelor’s degree in Management Science and Technology from the Athens University of Economics and Business, as well as a Master of Science in Marketing from the University of Bath.