UserZoom helps businesses get the insights they need to deliver highly intuitive user-friendly solutions, using agile, feedback-based design methodologies. They make user research a standard practice in the design process, applying their research software and services. As Global Director of Research Strategy & Operations Jenna knows that UX Research is never pretty and shares why that's not a bad thing. Along with Lee Cooper, VP UX Research they'll demonstrate how to overcome the constraints of perfect UX research.