Overview

Gender

male

Johannes is a growth marketer with over 6 years of experience in driving business growth using the whole digital marketing stack.

At PayPal, he managed SEO in EMEA for three years, then display and paid social where he made fundamental changes very quickly. He drove the implementation of a new measurement framework and ran several large-scale tests across Europe to prove the incremental impact of display advertising for acquisition and retention. This radically changed the perception of the channel. The results and improved measurement have led to a more efficient application of resources and significantly higher ROI, and thus rising display budgets.

Currently, Johannes holds the role of Head of Growth at Truly Experiences.