John Rossman is the author of The Amazon Way book series, and a Managing Director at Alvarez and Marsal, a global professional services firm. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities, including internet of things. He is a sought after speaker on creating a culture of operational excellence and innovation. Prior to A&M, John was an executive at Amazon.com where he launched the third party selling platform, and ran the merchant services business. Mr. Rossman’s blog is www.the-amazon-way.com and can be reached at [email protected]