Overview

Gender

male

Jonah Houston works to help automakers think beyond the design, manufacture and selling of cars to embrace the humanity of mobility. Since joining IDEO in 2000, he has partnered with leading global automakers on launching new products and services, helping organizations be creatively competitive. Houston helps to lead IDEO’s collaboration with Ford Motor Company in the design of future urban transportation systems.

His passion lies in deepening the relationships they share with mobility machines – cars, bikes and trains – and making them feel authentic and connected. Prior to IDEO, Houston cofounded American Suspension, the only domestic manufacturer of suspension forks for motorcycles. He served as team manager for Russell Racing School at Laguna Seca, responsible for keeping 40 race cars on the track 150 days a year.

Houston was also a member of Team USA in the 1995 Camel Trophy – one of the world’s most rigorous off-road races. He earned his master’s degree in economics from San Jose State University and a bachelor’s degree in philosophy from the University of Vermont.