Martin Bäckström is the Vice President and Head of Industry area Datacom in Ericsson. Martin possesses over 20 years of experience in Wireless Data and track records in leading strategy, technology, solutions, and product developments supporting business requirements. Martin leads a global team of experts dedicated to the definition of Ericsson’s direction and industrialization, including use of open source solutions, of emerging datacom and IT technologies like virtualization, cloud, programmable networks, and management automation. Prior to this job Martin Bäckström joined Smart and PLDT in Manila, Philippines, as the Chief Technology Advisor and worked in the operator for several years. He has held prior positions in Ericsson as head of Radio Technology Development, head of Technology for Ericsson APAC innovation, and Principal designer of GPRS and Packet PDC. He has worked with the main telecom technology developments, including e.g. UMA, GSM over IP, mobile GSM Systems, and improved GSM architecture.