Michael Jaconi is the Co-Founder and CEO of Button, the mobile commerce platform that maximizes the value of every tap. Jaconi formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multi-million dollar business in less than two years and led Rakuten’s $100M investment in Pinterest, helping bolster Rakuten’s position as one of the most innovative and aggressive global internet companies. Prior to his tenure at Rakuten, Jaconi co-founded two public affairs companies and has been a lifelong entrepreneur. Prior to his tenure at Rakuten Loyalty, Jaconi co-founded two public affairs companies in Washington, D.C. and served in a variety of capacities within various political campaigns.