Patrick Barwise

Angel

Overview

Gender
male
Investor Type
Angel
Investor Stage
Seed

Professor Patrick Barwise is an expert on marketing and media – specialising in brands; advertising; customer focus; media trends; and broadcasting policy. His research interests include customer-focused strategy and execution; using customer insights to improve business performance; and marketing leadership. His next book, The 12 Powers of a Marketing Leader, coauthored with former McKinsey partner Thomas Barta, will be published by McGraw-Hill in September 2016.

Outside of London Business School, Professor Barwise is a Visiting Senior Fellow, at the London School of Economics; an experienced conference speaker, consultant and expert witness; and an advisory board member of two successful start-ups: Research Now (online fieldwork) and Verve (online brand communities); and former Chairman of the UK’s leading consumer organisation.

Prior to his appointment to London Business School, he was involved in sales and marketing with IBM, the Austin-Hall Group and Graphic Systems International.

Personal Investments

Number of Investments
1
Patrick Barwise has made 1 investments. Their most recent investment was on Apr 10, 2017, when Attest raised $3.10M.
Date Company Name Round Money Raised Industry
Apr 10, 2017 Attest Seed $3.10M Analytics Detail