Philip Schlein asks entrepreneurs a lot of questions without always expecting answers. What he's after is a process: if entrepreneurs can be encouraged to ask themselves certain questions, and others that arise in the process of inquiry, they may arrive at a better understanding of their customer and business opportunity.Phil has been advising entrepreneurs since he joined USVP in 1985. As President and CEO of Macy's California for 11 years, he has focused his investments in the retail sector--from pure retailing plays to the consumer Internet. For example, he guided USVP's investments in PetsMart and Fresh Choice. Phil serves on the boards of Tea Collections, Sound ID ,and Specialtys Bakery and Cafe.