Overview

Gender

male

Pierre is the Co-Founder and Chief executive Officer of Braded. He co-founded Lazada in 2012 and ran it over 2018-2020. Lazada is one of the largest E-Commerce marketplaces in Asia helping over 1 million sellers come online and building out the largest logistics network in South East Asia. During his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba’s acquisition. Prior to Lazada, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and Digital transformations across multiple sectors.