Overview

Gender

female

Princess Reema bint Bandar Al Saud is an award-winning businesswomen, and the Founder and CEO of Alf Khair, a social enterprise, whose aim is to create a Saudi Arabia where women and men form the greatest natural resource, with initiatives including holistic-health-awareness- raising 10KSA, and a readiness for work curriculum. Until early 2015, Princess Reema was CEO of Alfa International, the leading luxury retail corporation that operates the Harvey Nichols store in Riyadh. She is also the founder and Creative Director of luxury handbag brand Baraboux.

Princess Reema is an advocator of endeavors that create opportunities for women in Saudi Arabia and, with this aim, she was a founding member of the Zahra Breast Cancer Association. Her work to raise awareness for breast cancer in Saudi Arabia included becoming a Guinness World Record holder for organizing the World’s Largest Human Awareness Ribbon in Jeddah in 2010 (with over 4,000 women), and leading the first all-female Saudi team to Everest Base Camp in 2012. In spring 2015 Princess Reema launched 10KSA, a holistic-health- awareness-raising initiative and, in December of the same year, 10KSA became the Guinness World Record Holder for organizing the World’s Largest Human Awareness Ribbon at the first ever 10KSA event in Riyadh (this time with over 8,000 women).

Princess Reema was named a Young Global Leader by the World Economic Forum in 2015, and was recognised by Fast Company in 2015 as their Most Creative Person of the year. Forbes Middle East listed her at number 31 in their 200 Most Powerful Arab Women Family Business list, and number 16 in the Most Powerful Arab Women in Saudi Arabia, and Foreign Policy magazine named her a Global Thinker Mogul, also in 2014.

She sits on the Advisory Council of TEDx, and since 2014 has been the Patron of Arab Women’s Awards, Kingdom of Saudi Arabia and an Advisory Board member of Saudi National Creative Initiative, whose initiatives include provision of communication platforms for creative talent in the Kingdom.