Overview

Gender

male

Simon Hayhurst leads Rocket Fuel’s product and business development teams. With more than 20 years experience, Simon brings great depth and breadth of expertise to Rocket Fuel.

Prior to joining Rocket Fuel, he served as the senior vice president of product management at YuMe, where he led product strategy and execution through its IPO.

Before YuMe, Simon served as senior vice president of marketing at Autonomy. He was responsible for launching Aurasma, an industry-leading platform for movie promotion, retail marketing, and other applications. He also led the marketing of Autonomy's suite of web, social, and call-center products.

Before that, Simon held product-leadership roles at Adobe, where he helped increase market share from 21 percent to 45 percent for their video and audio tools software portfolio. He also helped reverse declining revenues.

Prior to Adobe, Simon worked for Silicon Graphics, he worked in diverse applications from oil exploration to car design to virtual reality. He was also responsible for a $300M portfolio of hardware and software solutions.

Simon started his career at IBM, working at IBM Hursley Labs in the UK within their collaborative software group.

He holds a Masters in Engineering from Cambridge University, and an MBA from the Wharton School of the University of Pennsylvania. He holds patents on applications spanning augmented reality, social media, video production, and graphics visualization.