Steve Loynes is a marketing executive with in-house and consultancy experience. He has particular affection for integrated demand generation, ABM and communications.Prior to joining Element, Steve led global demand communications at Symantec and ran a number of agency-side campaigns for technology firms including BT, Citrix, Hitachi Data Systems, Intel, Microsoft, Motorola, Orange and Siemens. He was also European communications director at IT services company Cambridge Technology Partners, and EMEA PR director at Novell.