Ulrich Gall has over 15 years of experience with all major aspects of high-stakes auctions, with a particular focus on auction software. Since he developed the first clock auction software for high-stakes online auctions, in 2001, he has built a team that has now supported over 200 high-stakes auctions in a variety of industries. In 2013, he assembled an interdisciplinary team to facilitate the Applicant Auction for generic Top Level Domains, and directed marketing, contracting, software, escrow, auction management, and settlement. He continues to apply learnings from all aspects of high-stakes auctions to improve IAL's software and processes.