Overview

Gender

male

My name is Vladimir Shibanov and my regular professional role for years is as a marketer of the Tech companies and within the Venture building industry.

My way of thinking is unique and ready to work with lack of information and in uncertain conditions. I’m both a set to numbers person, good communicator and performer. People trust me, my words, my texts, my arguments. Just imagine how to be a semantic and empathic interpreter between scientists, doctors, mathematicians and web developers during the product development process? My colleagues in the genetics industry called it “both hemispheres of the brain are developed”. This is a rare statistical case based on personal curiosity.
This talent also helps me to create a big picture from separate fragments of available information, make decisions and seek relevant information from open data, generalize and easily explain it in texts, presentations, speeches, creating new brands. So, this proficiency is in great demand in the Tech startup industry.

During my career I was involved in a wide coverage of industries and startup products: genetics, e-media, telecom, HR tech, real estate crowdfunding, cryptocurrencies, robo-advising in private banking, influencer marketing, legal consulting, e-commerce, digitization of retail, game development, digital ads, entertainment.

I’m oriented on professional development and I have relevant experience and recognizable certifications.
One is a certificate in Digital Marketing from New York University in 2014. So I lived in NYC and had full-time education there for months. It helped me to improve my understanding of marketing strategies, digital analytics, SEO/SEM, new media and integrated marketing. I really appreciated the opportunity to live in the culture and communicate with professionals in the marketing area of New York City.
I also lived in the San Francisco Bay Area with the idea of networking and search for startup ideas. I had a big number of meetings with Tech entrepreneurs of the Bay Area who influenced me to become involved in the startup building industry. The public lectures and meetups in Stanford and Berkeley universities were of great benefit to me.
I also invested my time in Product Marketing and Product Management education - so I studied the Boston University course Product management with Lean, Agile and design thinking. This helped me to be more efficient in product management and product development processes.

This experience and new information turned me in 2016 to Venture Building and Tech industries. Usually I played at least two roles - market analyst and PMM of the product team. What type of venture building tool I used during that job: lean startup approach, business model validation, competitor analysis, experiments, surveys, unit economics, fast prototyping and MVP validation, paid ads, targeting, SEO, digital analytics, AARRR approach, growth hacking, creating of brand identity and naming, and more. I worked in Embria startup labs, venture builder Digital Horizon, Faster Capital VC. Being CMO in genetics data management platform Genomenal I knew how to communicate and fundrise with VC, how to effectively develop and grow B2B and B2C products.