Overview

Gender

male

Wilson Raj is the Global Director of Customer Intelligence at SAS. Collaborating with customers, industry influencers, partners, and product teams, Wilson drives the global marketing strategy of SAS solutions that give marketing organizations the ultimate analytical advantage—powered by AI and Machine Learning.

With twenty years of experience in multiple industries, Wilson has built data-driven brand value, engagement, and loyalty through expertise in analytical marketing that integrates advertising, branding, digital marketing, social media, cross-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, and Philips. He also advised C-level executives on digital strategy while at leading agencies such as Publicis Groupe and also at VML and Wunderman—both of which are WPP-owned agencies in the Young & Rubicam Group.

Wilson is often featured in global media outlets and major industry publications such as Adweek, CMSWire , CNBC.com, CRM Buyer, Direct Marketing News , eMarketer, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet, and more.

Wilson holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.