Funnel

About

Funnel designs and develops software/platforms that help marketers automate their data collection for reporting and analysis.

Stockholm,Stockholms Lan,Sweden
251 - 500
https://funnel.io/

Highlights

Details

Last Funding Type: Series B
Last Funding Money Raised: $47M
Industries: Advertising,Analytics,Big Data,Marketing,SaaS,Software
Founded date: Jan 1, 2014
Number Of Employee: 251 - 500
Operating Status: Active
Legal Name: Funnel Operations AB
Also Known As: Funnel Operations

Funnel is here to put an end to manual data collection. Funnel integrates with all marketing and advertising platforms and allows you to feed your data anywhere you want it. Out-of-the-box integrations with 400+ data sources.

With Funnel, you will have the freedom to feed your data into any tool you like. Automatically feed data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool.

Funnel caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Fredrik Skantze and Per Made founded it in 2014. Offices in Stockholm (HQ) and Boston.

Funding Rounds

Number of Funding Rounds

Total Funding Amount

5

$68M €57.10M

Funnel has raised a total of $68M €57.10M in funding over 2 rounds. Their latest funding was raised on Oct 12, 2021 from a Series C round.

Announced Date	Round	Money Raised	Number of Investors	Lead Investors	Post Valuation
Oct 12, 2021	Series C	€57.10M	7	Fourth Swedish National Pension Fund Stena Sessan	—	Detail
Jan 17, 2020	Series B	$47M	7	Eight Roads Ventures	—	Detail
Feb 25, 2019	Series Unknown	$8M	4	Oxx	—	Detail
Sep 19, 2017	Series A	$10M	3	Balderton Capital	—	Detail
Jun 12, 2013	Seed	$3M	1	—	—	Detail

Investors

Number of Lead Investors

Number of Investors

5

9

Funnel is funded by 9 investors. Fourth Swedish National Pension Fund and Stena Sessan are the most recent investors.

Investor Name	Lead Investor	Funding Round
Fourth Swedish National Pension Fund	Yes	Series C
Stena Sessan	Yes	Series C
Balderton Capital	—	Series C
Eight Roads Ventures	—	Series C
F-Prime Capital	—	Series C
Industrifonden	—	Series C
Oxx	—	Series C
Kreos Capital	—	Series B
Zobito	—	Series B