Robert Price is the Vice President Sales and Business Development at FELBRO Displays – a custom retail point-of-purchase display manufacturer with ideation, design, engineering, prototyping, global production, logistics, and installation capabilities. Managing all aspects of the retail brand experience.Robert has successfully developed Brands and Retailers presence in-store to showcase their products, to educate consumers on new categories, and drive each client’s sales and profitability through individualized retail display programs.Robert is an expert at in-store marketing from startups to longtime lifestyle brands. A keen understanding of the science behind customer shopping patterns and how to tap into the emotion at retail to balance all aspects of shopper marketing.Robert has a globalized breadth of experience in all things retail from basic physical presence to fully connected and immersive experiences.