L'ATTITUDE Ventures is a purpose-led venture capital firm that invests in early-stage, US Latino led and owned companies.
L’ATTITUDE VENTURES invests in early-stage US Latino-led and owned businesses with high-growth market opportunities capturable through technology. LAT VC is led by global executive, Sol Trujillo, the first US-born Latino to lead a Fortune 200 company, who has long underscored the economic importance of Latinos in the US.