Frédéric Levy joined SKYX Group after spending nearly 20 years with Nestlé’s Nespresso group. In his most recent role as President of Nespresso USA, he established key wholesale relationships with major retailers including Williams-Sonoma, Sur la Table, Bloomingdale’s and Macy’s. He also helped define Nespresso’s strategic branding and positioning in the United States, including the development of its first-ever U.S. media campaign in 2010 and the launch of the inaugural Nespresso Boutique Bar retail locations. Previously, Frédéric directed the international e-commerce development for Nespresso in Europe, Australia and Asia, where he developed, launched and oversaw management of Nespresso.com.