Overview

Gender

female

Claire Veridirame leads team a large team of insight and marketing effectiveness specialists across HSBC, First Direct and Marks and Spencer's Bank. Responsible for keeping apace of how the brands are performing today and the consumer / industry dynamics shaping tomorrow. Ensures implications are understood and shape decision-making across all aspects of the marketing mix and customer value proposition.

Genuine passion for unearthing and using compelling consumer insight to drive customer and marketing strategy. An accomplished influencer via commercially astute storytelling, with a track record of driving future-focused thinking and insight-driven change.